Everledger is a blockchain-based platform that tracks high-class assets, such as diamonds, to reduce fraud and promote more viable marketplaces. In an interview with Cointelegraph, Everledger founder Leanne Kemp shared her thoughts on how the company’s platform can help ensure ethical trade across a variety of assets.
Blockchain as a Tool for Fair Pricing
Kemp believes that blockchain has the potential to revolutionize the way we price assets. By providing a transparent and tamper-proof record of ownership and provenance, blockchain can help to ensure that buyers and sellers are getting a fair price for the goods they are trading.
“Blockchain can help to create marketplaces where fair pricing is the norm,” Kemp said. “By providing a transparent record of ownership and provenance, blockchain can help to reduce fraud and information asymmetry. This can lead to more efficient markets and better outcomes for both buyers and sellers.”
Everledger’s Role in the Diamond Industry
Everledger’s platform is currently used to track diamonds throughout the supply chain, from mine to market. This helps to ensure that diamonds are ethically sourced and that buyers can be confident of their authenticity.
Kemp believes that Everledger’s platform can also be used to promote fair pricing in the diamond industry. By providing a transparent record of diamond prices, Everledger can help to reduce the risk of buyers overpaying or sellers underpaying.
“We want to create a marketplace where buyers and sellers can be confident that they are getting a fair price,” Kemp said. “By providing a transparent record of diamond prices, we can help to reduce the risk of fraud and information asymmetry.”
Expanding to Other Assets
Everledger is currently expanding its platform to track other high-class assets, such as luxury goods and precious metals. Kemp believes that the company’s platform can be used to promote fair pricing in a variety of industries.
“We believe that blockchain can have a major impact on the way we price assets,” Kemp said. “By providing a transparent and tamper-proof record of ownership and provenance, blockchain can help to ensure that buyers and sellers are getting a fair price for the goods they are trading.”
Challenges and Opportunities
One of the challenges facing Everledger is the need to educate the market about blockchain and its potential benefits. Kemp believes that it is important for people to understand how blockchain can be used to improve transparency and accountability in the supply chain.
Another challenge is the need to integrate Everledger’s platform with existing systems and processes. Kemp believes that this is essential for ensuring that the platform is widely adopted.
“We are working with our partners to ensure that our platform is integrated with existing systems and processes,” Kemp said. “This will make it easy for businesses to adopt our platform and start using it to track their assets.”
Despite the challenges, Kemp is optimistic about the future of Everledger. She believes that the company’s platform has the potential to revolutionize the way we price and trade assets.
How Businesses Can Use Everledger to Enable Fair Pricing
Businesses can use Everledger’s platform to enable fair pricing in a number of ways. First, they can use the platform to track the ownership and provenance of their assets. This can help to ensure that buyers are confident of the authenticity of the assets they are purchasing.
Second, businesses can use Everledger’s platform to share information about their assets with potential buyers. This can help to create a more transparent and efficient market.
Finally, businesses can use Everledger’s platform to develop new pricing models. For example, businesses could use the platform to create dynamic pricing models that are based on real-time market data.
Everledger is a blockchain-based platform that has the potential to revolutionize the way we price assets. By providing a transparent and tamper-proof record of ownership and provenance, Everledger can help to ensure that buyers and sellers are getting a fair price for the goods they are trading.
Businesses can use Everledger’s platform to enable fair pricing in a number of ways, such as by tracking the ownership and provenance of their assets, sharing information about their assets with potential buyers, and developing new pricing models.
Here are some additional thoughts on how Everledger can help to enable marketplaces with fair pricing:
- Increased transparency: Everledger’s platform provides a transparent record of the ownership and provenance of assets. This transparency can help to reduce information asymmetry and fraud, which can lead to more fair pricing.
- Improved market efficiency: Everledger’s platform can help to improve the efficiency of marketplaces by providing buyers and sellers with easy access to information about assets. This can lead to more competitive pricing
